Service
Bicycles are simple machines. Their complexity lies in nearly total co-dependence of their workings. Most solutions cannot produce good results because they are only part solutions. Perfection can only come from a Holistic approach to bike maintenance. Because a smooth riding bicycle is one of life joys.

Framebuilding
Uncompromising Standards, attention to detail and very simply putting the time and effort in. When you build something yourself there are no excuses. There are no shortcuts. There are no magic tools.
There is just your responsibility. So you do the best work you can. Skill and dedication to your craft. That’s what I was taught. That’s my method. It’s simple, but it’s not easy.

Handcrafted 
In order for traditional crafts to survive they must be relevant to today's needs and wants.
Coming from a family of craft people, craftsmanship for me is a means not an end in itself.